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Cottage Intel Atom N270 Internet may be the selling price increases |
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Willing to wine sales have grown steadily, less than double the target set by the company. 2009 homes a liquor sales were about 600 tons, growth of 20%, far short of the 1,000 tons the company originally planned to scale, both in the objective market factors, but also the problem of marketing is not in place. We believe that "willing to" get the word very content, but the positioning wine culture, this consumer group is too small, and drinking too gentle. The word can actually be willing to contact an unlimited choice in life, but also hot current affairs at home and abroad, "homes ... have ..." wisdom everywhere.
Slow adjustment of product structure, mid-range alcohol intoxication before starting. Companies will be willing to, intoxication, especially music and Daqu positioning four main products, other low-end products are gradually compressed, due to too low-end product mix of the past, compression to enable the company to lose some of the big low-end liquor distributor, the overall low end wine reduction and high-end wine revenue growth offset. From the product perspective, we are relatively bullish on the terminal price file intoxication in the 100 and down products, which focus on strategic product areas currently in place, a good market feedback. We think that compared to gold seeds of wine drunk Sanqiu products, with sales of 200 tons from the current 1,000 tons to achieve the potential of the future.
The pace will not stop the company's diversification, we do not support this. 40% of company shares in recent years, sales of Tianma glass company in good shape, is expected to contribute 8 million yuan in 2009 to investment income, while pharmaceutical companies Tuopai infusion of non-PVC soft bag project to expand annual production capacity of 2010 to 50 million bags, up scale, also expected to contribute to profits. The company more firmly on the two projects, we also see shehong Government is continuing to increase investments in Tuopai Group Diversification.
We believe that the current high price positioning is relying on the expected restructuring of the Group, in accordance with the 2010 results, PE is positioned as high as 80 times. Group restructuring proposed since 2003, after ups and downs, although the Government, management and staff are all highly positive, but the timetable still more uncertainty. Opportunity to take stock of, according to the process of restructuring, transfer of land by non-recurring gains and losses of the notice, such second-tier market liquor section of the event. Steady investors are watching is appropriate.
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